If you’re selling your home and trying to decide where to cut costs in the home sale process, we urge you to not skimp on professional photography. Quality photographs will enhance your home’s selling appeal more than you could imagine. Don’t just take our word for it. Studies show that properties with professional photos sell faster and for more money. An IMOTO internal study revealed that listings with professional photos sold 50% faster than comparable listings in the same zip code that used non-professional photos. Additionally, the listings with professional photographs sold 39% closer to the asking price. Read on to find out why.
Bozeman, MT 340465
Couch shopping takes on a new meaning.
Many of us find ourselves tied to our computers for most of the day, and during these days of Covid, shopping and browsing for products now is happening mostly from our couches. This includes people who are shopping for a home. Potential buyers are clicking their way through the Multiple Listing Service (MLS) websites, including our PureWest website, among others, and relying on quality photographs to Wow them. When home shoppers see a property with low-quality, blurry, or dark photographs, they are likely to pass right over them - and therefore the home. Try it for yourself: Go on the MLS website and take note of your own response to properties with poor photos. You’ll probably find your gut reaction is to move on and not give the property much attention, if any at all. It’s important now more than ever, during these times of increased internet shopping, to have professional photographs which show off your fabulous home in all its glory!
Your smartphone takes nice photos, but they’re still not professional.
Yes, those mountain vistas you’ve been shooting with your iPhone 12 are stunning, and the portrait of your mother is clear as day with that fancy new filter. While technology in digital photography, including the cameras on our phones, continues to advance, this doesn’t mean we are all photographers of professional caliber. The pros know about using the proper lenses to get the right angles to showcase your home’s area as close to reality as possible. They know about proper lighting techniques to make your home appear warm and inviting, while also making its colors “pop”. Professional photographers also pay attention to the little details of your home, such as capturing certain reflections - without glare, to show off as much of your home as possible.
Whitefish, MT 22009261
Professional photographers who specialize in real estate is key.
It’s important that your photographer is skilled in real estate photography specifically. While other photographers might be talented behind a camera, that does not mean they know how to market a home. Real estate-specific photographers know what looks best on websites like MLS.com, and they know exactly what home buyers are looking for. By working alongside real estate agents, real estate photographers have learned precisely which appliances to zero-in on, and they also know that precise lines and angles of a room make all the difference in a photo that looks amateur vs. professional. Perhaps your home has incredible windows that make it look stunning at night from the outside. Real estate photographers have the equipment and knowledge to get these perfect shots.
Bigfork, MT 22006698
At PureWest, we know that great photography drives great results. That’s why professional visual media is a key element in our world-class marketing plan, and we work with some of the best local talent in the business. Quality imagery allows us to showcase your home at its best by capturing attention and creating an irresistible connection. We urge you not to cut corners in getting professional photographs taken of your home. It is likely to make a drastic difference in the speed and price of your sale!
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